BIFF Case Study

“One of our favorite things about working with WILDSTORY was the fresh ideas they brought to the table.”

The Challenge

Boulder International Film Festival (BIFF) is a four-day festival celebrating independent film. In order for the non-profit to be successful and stay on budget, it needed to attract 25,000 attendees over four days. Shortly before the event, the festival organizers learned that HOME—a major animation feature film from Dreamworks—was going to preview at the festival. Another attraction, The Racing Extinction “undercover mobile eco-projection vehicle” designed and engineered by Obscura Digital projected images of extinct species all over Boulder and Denver. In addition, BIFF launched an all new culinary event “CineCHEF” that required robust ticket sales in order to cover costs. With so many moving parts, BIFF needed to adequately promote all components of the festival without diluting their core offering.

The Solution

WILDSTORY began consulting with BIFF months before the festival in order to develop a comprehensive public relations plan. Components included: consistent press releases; low-cost media briefs sent to a curated list of top media; targeted media relations pitching to local, regional, and national press; and a robust digital public relations effort thoughtfully intertwined with BIFF’s own social media efforts.

Impressions

%

Increase in Media Placements

Attendees

Wildly Successful Results

By all accounts, 2015 was an incredible success for BIFF. Over 25,000 people attended the festival and it was often classified as “the best BIFF yet!” WILDSTORY helped BIFF to receive 8x the media placements from the previous year. Placements included digital, print, radio, and television. CineCHEF received rave reviews and brought in a targeted crowd of foodies setting a foundation that will bolster the event for years to come. BIFF received more than 2,120,468 impressions on earned media alone leading up to the event.
MORE CASE STUDIES
Bronuts Case Study
BIFF Case Study
Bronuts Case Study
Inboard Case Study