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We hope you’ll take some time to hang out, read our thoughts about digital marketing, public relations, entrepreneurship, and contribute some comments of your own. We dig feedback so don’t hesitate to join the conversation. If there’s a particular topic you’d like us to cover or you have any other thoughts drop us a line at: firstname.lastname@example.org.
Diary of a Doer Episode 011: How Your Stories Sell, and Why You’ve Got to Tell Them with Marc Gutman
Listen to this episode of Diary of a Doer: How Your Stories Sell, and Why You've Got to Tell Them In this episode of Diary of a Doer, I had the opportunity to share how our stories are critical to developing trust with potential clients and customers. On this episode...read more
Successfully Turning Your Meaning, Purpose, and Product into Your Brand Story More of a reader? Here's what is covered in the video, but transcribed into text. What is a brand story? This question I get asked quite often, both online and in person. I wanted to start...read more
This is the first in a series of Brand Exploration articles focused on unpacking a brand’s essence and how customers experience their brand in various formats. Have you ever experienced a love for a brand and you didn’t know why? The phenomenon of brand love can be...read more
Recently I was able to sit down with an incredible entrepreneur and owner of JavaPresse Coffee, Raj Jana, for his "Stay Grounded" Podcast. What I loved most was that we didn't discuss the normal story stuff. Raj's podcast is focussed on happiness and what it takes to...read more
This last week I was working with a private client, working on her strategy and brand story when we started reminiscing about when I started my first business. I instantly recalled that the first person I went to was my father-in-law, Kimball. I remember how, so...read more
Kevin Rogers is a guy that gets Story. As a stand-up comic turned copywriter, he has worked with some of the most successful marketers in the world and now focuses his efforts on connecting business owners with copywriters through his company Copy Chief. I had the...read more
I just had the chance to get interviewed on the Digital Agency Show Podcast by my good friend Brent Weaver and talk about two of my favorite things - adventure & storytelling. My philosophy has always been to get in the middle of where you want to be and then...read more
“Are you beige or are you someone or a company I can some of myself in? Is this for me?”
That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives.
The simple fact is that people across this globe want something to believe in. Brett Michaels was right about that for sure! Look at our thirst for sports in this country. We want, no we need to believe in something. The Detroit Lions (I’m afflicted), the UM Wolverines, and whatever your favorite team is. We need to be in a stadium of 70,000 other people who believe in what we believe. It inherently feels right — because it’s a basic human need…read more
A common mistake is to assume everything is a story. A story is a series of episodic, influential, connected events that changes a person’s life. More simply put, a story is a journey. And a journey has conflict and energy and obstacles and stakes and things that create a struggle between the dynamic positive and negative changes of life!
We will break down this definition in a later post but let’s assume for the sake of our discussion here this definition is in deed accurate. The key point to understand here is that a story revolves around change. Positive change and negative change. If there’s no change, there’s no story.read more
“What are the best books on storytelling for my business?”
“I’m discovering how powerful storytelling can be for my business, but I want to learn more. What books should I read?”
I’ve been hearing these questions more and more. The challenge with recommending books always comes back to a question of my own, “What do you want to know about story? The science, the structure, what stories to tell, how to tell a great story, how to use them in your business, etc?” The study and practice of story is a science, art, craft, and passion. Just like if I asked my favorite musician to recommend the best books on music, I’m sure they’d have a list of their own questions and a laundry list of books to recommend.read more
Look, there are a lot of people running around talking about story and story formulas. They reference the hero’s journey and promise a formula to make it as easy as filling out a Mad-Libs book. I see the ads everyday on Facebook or in my inbox: “Follow this 5 step formula and you’ll be an amazing storyteller!” Sound remotely familiar?
Sorry, but it’s not happening. I don’t believe in story formulas and neither should you.
A formula – is something that gets a guaranteed result every time.
And I hate to be the one to say it, but in storytelling there is no such thing as a formula.read more
Powerpoint is dead.
Sorry, to have to be the bearer of bad news but the sooner we all realize this and move on the better.
That fancy sales presentation with all the best figures and data in it? Dead.
That huge investor deck with 10 bullets per slide? Dead.
That recruiting deck showing your prospective A-players and employees the reason they should lay it all on the line or come work for you? Dead.
All of them. Dead. Dead. Dead.
Look, I’ll answer the immediate objection that you’re screaming at the screen right now.read more
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