This last week I was working with a private client, working on her strategy and brand story when we started reminiscing about when I started my first business. I instantly recalled that the first person I went to was my father-in-law, Kimball.
I remember how, so ready to take on the world, I valiantly puffed up my chest and announced that I was going to be an entrepreneur!
Kimball was a seasoned entrepreneur – the most successful business owner I personally knew at the time. And my ace in the hole was that I was married to his only daughter.
So I was certain that he was going to let me in on every secret I needed to be a successful entrepreneur. The goods. The Glengarry Glenross leads. The mysterious secret glowing from the case in Pulp Fiction.
Big money, big money, no whammies!!
I was ready. Here we go I thought…
He looked at me for longer than normal then softly said…
“It’s hard. Business is hard.”
And my face dropped. That’s it? Business is hard? I walked away feeling cheated. What the…?!
If only I really heard what Kimball was saying.
Maybe I would have saved a lot of anguish and heartache. Maybe I would have not spent the equivalent of multiple Teslas on wasted marketing and sales efforts. Always in search of the easy “nitro” button.
Because after nearly 10 years as an entrepreneur and another 20+ years as something else that is still undefinable (writer? Hustler? Pitchman? Joke writer? Tell stories so people will give you money dude?) what I learned is that what Kimball shared IS the secret.
And the sooner we all accept that reality the sooner we can do something about it.
Sales and marketing is hard.
Differentiating yourself from your competition is hard.
Aligning a team to scale is hard.
Knowing who we are at our core and turning that into revenue is hard.
Knowing how to attract customers that are crazy about you and your products / services is hard.
Knowing confidently what to say, how to say it and who to say it to is hard.
Knowing how to talk about yourself is hard.
Knowing what opportunities are right for your business is hard.
Staying fresh, creative, and innovative to beat your competition is hard.
And because it’s so hard most entrepreneurs and small business owners learn by trial and error.
They try something, fail, adjust accordingly, try something, fail, adjust… etcetera.
This is how I personally built my business for most of my years as an entrepreneur.
And I will tell you, it was hard! To be blunt it sucked. Bad.
Until I found a better way.
What if, it was possible to learn from somebody else’s painful (and costly) mistakes?
What if, instead of wasting money and years of doing ineffective brand, sales, and marketing efforts incorrectly, you could invest a small amount of money and build alignment in your business that would create a strong buying desire in your target customers?
A desire that would lead to massive and sustainable growth for your business?
What if it would make things, less of a struggle? Give you and your team laser focus and clarity? Dare I say, it would make many of the current struggles in your business a bit… easier?
I’ve hired dozens of coaches and the best story teachers in the world over the years. I’ve spent hundreds of thousands of dollars learning (through trial and error) what works, and what doesn’t.
I’ve taken my Hollywood storytelling experience and combined it with my sales, marketing, and brand storytelling experience as a successful entrepreneur and delivered this as a battle tested service with private clients.
Now, I’m looking at putting together a program that will take you through the last 30+ years of my experience at warp-speed – and I really want to know if this is something you could benefit from.
This week, I’ll be opening up a few spots on my calendar to do marketing strategy sessions.
These are custom “breakthrough” marketing consults for business owners who want to harness the proven power of storytelling that will deliver team alignment, differentiate you from your competition, create an emotional desire in your prospects, drive real revenue, and fast results…
I can’t guarantee how much longer any spots will be open, but I can tell you this:
If you want the next 2 months to look different than the last 2 months, and you see an opportunity in talking together, book your spot here before they’re gone.
- Warby Parker Brand Story Audit - March 23, 2018
- Clark’s Brand Audit – Great Brand Story or Franken-brand? - February 15, 2018
- The Path to Happiness – Stay Grounded Podcast - January 22, 2018
- The (REAL) Truth About Business - November 21, 2017
- The Main Reason Stories Fall Flat … and What You Can Do About It - September 19, 2017
- Your Business…The Hero? - August 3, 2017
- What Do Your Business, Your Employees, and Your Customers Believe In? – Business Belief Statement - July 20, 2017
- Am I Telling a Narrative or a Business Story? - July 13, 2017
- Top 13 Books for Business Storytelling - June 29, 2017
- I Don’t Believe in Story Formulas & Neither Should You - June 22, 2017