303.578.6498 contact
Diary of a Doer Episode 011: How Your Stories Sell, and Why You’ve Got to Tell Them with Marc Gutman

Diary of a Doer Episode 011: How Your Stories Sell, and Why You’ve Got to Tell Them with Marc Gutman

Listen to this episode of Diary of a Doer: How Your Stories Sell, and Why You’ve Got to Tell Them

In this episode of Diary of a Doer, I had the opportunity to share how our stories are critical to developing trust with potential clients and customers. On this episode of Trivinia’s podcast, she remarks, “Marc is a storyteller extraordinaire, and founder of WILDSTORY, a storytelling and content strategy shop. Marc says, ‘If you’re not telling your story, and telling it emotionally, someone else is probably telling it for you — poorly.'”

In this episode, you’ll hear the discussion on how emotional and authentic storytelling can change the way people feel about you and your brand. Because while products, services and facts are important to business, it is stories that connect us and ultimately sell.

“Story is how we come together…it’s hardwired to how we communicate.”

This episode will also show the process of storytelling and how to be unique, how to avoid thinking about your story as a “pity party,” and lastly, what stories you shouldn’t share.

Subscribe and Review

Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.

Go on over to iTunes and subscribe!

Resources mentioned in this episode:

WildStory.com
WildStoryMedia (Facebook Page)
Peak: How Great Companies Get Their Mojo from Maslow
Maslow’s Hierarchy of Needs

The (REAL) Truth About Business

This last week I was working with a private client, working on her strategy and brand story when we started reminiscing about when I started my first business.  I instantly recalled that the first person I went to was my father-in-law, Kimball.

I remember how, so ready to take on the world,  I valiantly puffed up my chest and announced that I was going to be an entrepreneur!

Kimball was a seasoned entrepreneur – the most successful business owner I personally knew at the time. And my ace in the hole was that I was married to his only daughter.  

So I was certain that he was going to let me in on every secret I needed to be a successful entrepreneur. The goods. The Glengarry Glenross leads. The mysterious secret glowing from the case in Pulp Fiction.

 

THE. SECRET.  

Big money, big money, no whammies!!

 

I was ready.  Here we go I thought…

He looked at me for longer than normal then softly said…

 

“It’s hard.  Business is hard.”

 

And my face dropped. That’s it? Business is hard?  I walked away feeling cheated. What the…?!

Disappointed.

 

If only I really heard what Kimball was saying.

 

Maybe I would have saved a lot of anguish and heartache. Maybe I would have not spent the equivalent of multiple Teslas on wasted marketing and sales efforts. Always in search of the easy “nitro” button.

Because after nearly 10 years as an entrepreneur and another 20+ years as something else that is still undefinable (writer? Hustler? Pitchman? Joke writer? Tell stories so people will give you money dude?) what I learned is that what Kimball shared IS the secret.

 

Business.

Is.

Hard.

 

And the sooner we all accept that reality the sooner we can do something about it.

 

Sales and marketing is hard.

Differentiating yourself from your competition is hard.

Aligning a team to scale is hard.

Knowing who we are at our core and turning that into revenue is hard.

Knowing how to attract customers that are crazy about you and your products / services is hard.

Knowing confidently what to say, how to say it and who to say it to is hard.

Knowing how to talk about yourself is hard.

Knowing what opportunities are right for your business is hard.

Staying fresh, creative, and innovative to beat your competition is hard.

 

And because it’s so hard most entrepreneurs and small business owners learn by trial and error.

They try something, fail, adjust accordingly, try something, fail, adjust… etcetera.

This is how I personally built my business for most of my years as an entrepreneur.

 

And I will tell you, it was hard!  To be blunt it sucked. Bad.

 

Until I found a better way.

 

What if, it was possible to learn from somebody else’s painful (and costly) mistakes?

What if, instead of wasting money and years of doing ineffective brand, sales, and marketing efforts incorrectly, you could invest a small amount of money and build alignment in your business that would create a strong buying desire in your target customers?  

 

A desire that would lead to massive and sustainable growth for your business?

 

What if it would make things, less of a struggle?  Give you and your team laser focus and clarity? Dare I say, it would make many of the current struggles in your business a bit… easier?

 

I’ve hired dozens of coaches and the best story teachers in the world over the years.  I’ve spent hundreds of thousands of dollars learning (through trial and error) what works, and what doesn’t.

I’ve taken my Hollywood storytelling experience and combined it with my sales, marketing, and brand storytelling experience as a successful entrepreneur and delivered this as a battle tested service with private clients.

 

Now, I’m looking at putting together a program that will take you through the last 30+ years of my experience at warp-speed – and I really want to know if this is something you could benefit from.

 

This week, I’ll be opening up a few spots on my calendar to do marketing strategy sessions.

 

These are custom “breakthrough” marketing consults for business owners who want to harness the proven power of storytelling that will deliver team alignment, differentiate you from your competition, create an emotional desire in your prospects, drive  real revenue, and fast results…

I can’t guarantee how much longer any spots will be open, but I can tell you this:

 

If you want the next 2 months to look different than the last 2 months, and you see an opportunity in talking together, book your spot here before they’re gone.

 

I’m not sure if I’ll do this again anytime soon.

Talk soon!

– Marc

The Main Reason Stories Fall Flat … and What You Can Do About It

The Main Reason Stories Fall Flat … and What You Can Do About It

Kevin Rogers is a guy that gets Story. As a stand-up comic turned copywriter, he has worked with some of the most successful marketers in the world and now focuses his efforts on connecting business owners with copywriters through his company Copy Chief.

I had the privilege of being interviewed by Kevin on his Podcast The Truth About Marketing where we exchanged notes about our separate Hollywood journeys, as well as going deep on some story writing and storytelling tactics. We start sharing about my time as a story editor in Hollywood with Disney and Oliver Stone.

While this may sound like a dream job with endless perks, keep in mind the biggest moment up until that time was when they gave me an LL Bean tote bag to carry around the 20 scripts I had to read every week before defending the most production-worthy stories to Oliver Stone’s team.

My biggest takeaway during that time is that the best stories aren’t always the ones that are most technically accurate regarding the grammar and pros, but the stories with the best ideas that lay underneath.

Before my time defending scripts to Oliver Stone, I thought the best movies were identified by how big the explosions were and how dramatic the actual story was. But in actuality, the more specific the story is, the more universal it becomes. When it comes to story, many people are afraid to be specific because they want to relate to as many people as possible. But in effect, this dilutes the story and makes it impactful to no one. As the saying goes, you can’t be everything to everybody.

In that vein, the power of Story comes from the specificity of the story, and that’s where the universality comes from as well.  We cover the topic of specificity and more on this episode. As well as…

  • The ONE thing likely missing from your tale that’s killing your connection with your ideal customer.
  • The single biggest question you absolutely must answer before you even think about writing your story… and it’s got nothing to do with your “hook” or “writing chops.”
  • The “something’s gotta happen” tactic to catapulting your story from “dull n’ dreary” to rolicking tale your audience never forgets —even if you’ve never told a story before.
  • Why I bolted from the Hollywood life despite working with big time players… and the ONE thing I wish I did different. (If you’re feeling “out of place” at your current gig… you’ll want to hear this.)
  • The “locksmith” trick to getting your client so invested in your work they’ll even fight for you when someone wants to change it… even if you barely know your client right now.

Listen to Episode 131: Marc Gutman - Better Storytelling..

https://copychief.com/ep-131-marc-gutman/

Just like the Hollywood story editor with 20 scripts to read through weekly, your story has many filters to get through before grabbing the attention of your customer.  The market is fragmented and it is harder than ever to resonate with a reader across the numerous mediums, platforms, and devices now at our fingertips.

I would love to learn more about your Story and help you make it amazing as well as accomplish the goals that you have in mind.  There is no bad story, but learning to tell it with authenticity and in a way that captivates your audience is where the magic happens.

Let’s set up a time to chat!

Looking to Transform Your Business?

 

The Power of Your Business Story Can Add More Profit to Your Bottom Line Than Any Other Asset...

Download Our
Free Snapstory Guide

Use the same framework Hollywood uses to create BILLIONS in revenue (BE CAUTIONED - You'll never watch movies the same again)

Your Business…The Hero?

Your Business…The Hero?

I just had the chance to get interviewed on the Digital Agency Show Podcast by my good friend Brent Weaver and talk about two of my favorite things – adventure & storytelling.

 

My philosophy has always been to get in the middle of where you want to be and then figure it out.  Through persistence and hustle delivering films on the Disney lot, I eventually found my way to my dream job, working for Academy Award winning director Oliver Stone.

As a story editor, I experienced a crash course on story and I learned an important lesson on authenticity.  A big lesson was learned during the success of the movie American Pie (written by a classmate of mine) and I couldn’t understand how a “cheesy movie” had become the darling of Hollywood when I was striving to write what I thought was powerful and meaningful work.  But what I realized was, the storyteller was writing about what he knew, his life experiences and this created a clear path to success. **So, the movie isn’t “cheesy”, it’s authentic and universal. Much cooler than my so called “important topics”.

If you remember, Oliver Stone became famous for his amazing movie, Platoon. Platoon is based on his own personal experience serving the military in Vietnam.

Translating this to business we are in an incredible time.  People, your customers and prospects can easily find the ideal partner for whatever problem they may have. “Ideal” immediately implies you can do the job, but going deeper than that it means we can find people to work with that are like us. That have the same values. That have a story that supports our needs. No longer do we just have to work with the company that has the biggest ad budget or best name recognition. We are in the age of niche and specialization. We are in the age of personalization.  Our customers and prospects crave this connection. They expect it.  To meet their expectations, we need to have a true and authentic story.  Universally, we all want to work with real people who can be bigger than themselves and together we can create a story that is bigger than the sum of the parts.

I love to serve entrepreneurs who are stuck by showing them the power of story to transform their business. If you’ve ever wanted to understand the art of storytelling and how it affects your business you’ll want to check out this episode.  I give some practical tips on how to get started or improve your story, brand, and your business.

Here’s what we cover in this episode.

  • What it means to “write what you know” and why it’s so important to be specific when describing your life experience.
  • Thoughts on how to create an ongoing relationship with people to get them coming back again and again.
  • Where a story should show up in your business and how you can leverage the power of storytelling in your marketing and sales.
  • The form (not formula) that you can use to put your story together.
  • Tips on connecting with the right audience.
  • Why journaling from your customer’s point of view can be an enlightening exercise.
  • The importance of developing a “move to action” as the first step toward creating your story.

I’d love to learn your story and help you get new clients by telling it.  

Let’s set up a time to chat!

 

Looking to Transform Your Business?

 

The Power of Your Business Story Can Add More Profit to Your Bottom Line Than Any Other Asset...

Download Our
Free Snapstory Guide

Use the same framework Hollywood uses to create BILLIONS in revenue (BE CAUTIONED - You'll never watch movies the same again)

EO Colorado Host Artist Aaron Draplin [VIDEO]

One of the single greatest decisions I’ve made as an entrepreneur is joining the Colorado Chapter of The Entrepreneur’s Organization (EO). I could probably write a book about all the value I get but in short, it’s a group of like minded entrepreneurs trying to get better in every way: business, family, personal. I’ve been honored to serve as co-learning chair for the past two years. My job is to simply find one of a kind learning and social experiences for our membership.  This past October 2016 we had the pleasure of hosting world famous graphic designer Aaron Draplin from the Draplin Design Co.

In addition to hosting, my very good friends at The Public Works also shot and edited this great video highlighting our two day experience with Aaron. We hosted an evening keynote on Friday and then spend the next Saturday designing and building cool stuff in the shop at The Public Works. Not to overuse this phrase, but a weekend I’ll never forget and one that I truly treasure.

How to CRUSH Your Kickstarter Campaign

Okay, here it is!

Here are the “How do I crush my Kickstarter campaign?” goods!

I am truly excited to share this content with anyone who is thinking about funding a project on Kickstarter, Indiegogo, or any other crowdfunding effort.  I am not joking that I get at least 1-2 calls a week from aspiring entrepreneurs asking “I’m thinking about launching my dream on Kickstarter. How do I make my Kickstarter campaign a success?”

inboard skate kickstarter campaignThese are some of my favorite calls and also some that bum me out. They’re my favs because I love the unbridled enthusiasm, optimism, and hope of each of these new entrepreneurs. They are ready to take that step, to launch a business, to put their money where their mouth is.  And this gets me jazzed up.  Jazz-hands up!  Then there are the entrepreneurs who I talk to that are woefully unprepared. Unprepared with their idea, unprepared to do the work.  And some just don’t know what they are getting into.

Well all that’s about to change. I come from an abundance mindset and believe that we all benefit in sharing. I’m here to share what I know – free of charge.  I often use the term “gold nugget” when describing a valuable takeaway. What I’m about to share is a treasure chest of gold or maybe even a whole Kickstarter campaign gold mine!

inboard skate, kickstarterRecently I had the opportunity to do a long form video interview with my amazing friend and client, Ryan Evans. Ryan is the CEO of Inboard Sports and one of those bright lights that makes everyone around him better.  We worked together on his Kickstarter campaign for their flagship, electric skateboard.  We eclipsed our goal of $100,000 in less than 48 hours and ended the campaign with nearly $500,000 in backer raised funds.  Inboard has gone on to raise several million in funding and is a couple of months away from shipping their highly anticipated boards — as backer #1 I can’t wait!

I can’t think of a better case study than Inboard to talk about how to run a successful Kickstarter campaign.

Please let us know what you think and add to our conversation in the comments below.  If you have an awesome Kickstarter tip or insight please share it with us!

Interested in WILDSTORY launching your product in a successful Kickstart campaign?

Contact WILDSTORY