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How to CRUSH Your Kickstarter Campaign

Okay, here it is!

Here are the “How do I crush my Kickstarter campaign?” goods!

I am truly excited to share this content with anyone who is thinking about funding a project on Kickstarter, Indiegogo, or any other crowdfunding effort.  I am not joking that I get at least 1-2 calls a week from aspiring entrepreneurs asking “I’m thinking about launching my dream on Kickstarter. How do I make my Kickstarter campaign a success?”

inboard skate kickstarter campaignThese are some of my favorite calls and also some that bum me out. They’re my favs because I love the unbridled enthusiasm, optimism, and hope of each of these new entrepreneurs. They are ready to take that step, to launch a business, to put their money where their mouth is.  And this gets me jazzed up.  Jazz-hands up!  Then there are the entrepreneurs who I talk to that are woefully unprepared. Unprepared with their idea, unprepared to do the work.  And some just don’t know what they are getting into.

Well all that’s about to change. I come from an abundance mindset and believe that we all benefit in sharing. I’m here to share what I know – free of charge.  I often use the term “gold nugget” when describing a valuable takeaway. What I’m about to share is a treasure chest of gold or maybe even a whole Kickstarter campaign gold mine!

inboard skate, kickstarterRecently I had the opportunity to do a long form video interview with my amazing friend and client, Ryan Evans. Ryan is the CEO of Inboard Sports and one of those bright lights that makes everyone around him better.  We worked together on his Kickstarter campaign for their flagship, electric skateboard.  We eclipsed our goal of $100,000 in less than 48 hours and ended the campaign with nearly $500,000 in backer raised funds.  Inboard has gone on to raise several million in funding and is a couple of months away from shipping their highly anticipated boards — as backer #1 I can’t wait!

I can’t think of a better case study than Inboard to talk about how to run a successful Kickstarter campaign.

Please let us know what you think and add to our conversation in the comments below.  If you have an awesome Kickstarter tip or insight please share it with us!

Interested in WILDSTORY launching your product in a successful Kickstart campaign?

Contact WILDSTORY

Explorers Have No Maps…Just Like Any Entrepreneur

Explorers Have No Maps…Just Like Any Entrepreneur

As an entrepreneur, often times I’m frustrated or even afraid.

Sure, many of what we do has been done before. And fortunately, there are people and books that are willing to share what to do and what not to do.  But many of the situations I encounter are new.  I’m always looking to reinvent my business model or take on projects that no one has confronted before. Over the course of this entrepreneurial journey, I’ve realized that it’s the uncomfortable, the unknown, that gets me excited and out of bed each morning. However, it’s the same thing that keeps me up at night. It can be scary, exploring new territory, going into the unknown, unsure if there are successes or pitfalls ahead.

Last week I had the opportunity to visit an amazing client, Inboard Sports.  Inboard is led by two enigmatic co-founders, Ryan Evans and Theo Cerboneschi.  They are going to revolutionize personalized transportation with the electric skateboard they are building.  Inboard has raised almost half a million dollars on Kickstarter and are building out a team of top talent.

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The WILDSTORY Digital Public Relations Process

Our clients are friends, partners, dreamers, crazy, passionate, entrepreneurs and visionaries.

They all have a WILDSTORY and we’re honored to share them. Here is a brief look at our digital public relations process when working with new clients.

The WILDSTORY Digital Public Relations Process:

  1. Meet the client.
  2. Get to know one another.
  3. Tell us more! We want to hear your story and find out how we can help.
  4. We put together our vision on how to make your story WILD!
  5. We present our ideas of what makes your brand cool.
  6. You review, then tell us, “Go for it!”, or, “No, try again”.
  7. We finalize a digital public relations plan and agree on a scope of work.
  8. We jump in to experience your brand!
  9. We set out to show the world what you see.
  10. We deliver great work.
  11. We perform regular check ins and tweaks to the program.
  12. Final step…High Fives and Good Vibes!

Tips & Tools

To learn more about some tips and tools we use throughout our digital public relations process, be sure to check out our blog post on 10 Public Relations Tools That Make Our Lives Easier.

Lastly, please feel free to contact us directly.  You can always send us a message via our contact form or email me directly at: mgutman at wildstory dot com

Tips for a Successful Kickstarter Launch with Inboard Sports

Tips for a Successful Kickstarter Launch with Inboard Sports

Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports.

We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their friends to us.  We’re using “friend” awkwardly here to protect the innocent.

Turns out this friend had launched a Kickstarter campaign two days prior and was freaking out!

Now this isn’t uncommon and my first advice to anyone is to chill out and wait for your Kickstarter campaign to breathe and tell you what is and isn’t working.

Intrigued, Ryan and I instantly dove into looking at this particular Kickstarter campaign on our mobile devices.

“Ohhhhhh”

“Ouch”

“Oh, no you didn’t”

“Uh Oh”

These were all natural reactions that escaped as we reviewed the Kickstarter campaign.  We both called the friend in question and gave him our honest feedback, but in doing so, we also had the idea to film our ideas on a successful Kickstarter campaign.

In between intense strategy sessions and lunch, we turned on the camera:

This is an off the cuff, on the street conversation with Marc Gutman, founder of WILDSTORY Media, and Ryan Evans, Co-Founder of Inboard Sports. Hear some of the tips that resulted in a Kickstarter campaign that achieved 421% of the electric skateboard company’s goal.

Check out the Kickstarter campaign here.
Lastly, please feel free to contact us directly.  You can always send us a message via our contact form or email me directly at: mgutman at wildstory dot com