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Public Relations: Are You Really Listening?

Public Relations: Are You Really Listening?

Close your eyes.  No, seriously – Close. Your. Eyes.

Now what do you hear?  Don’t be so quick to open your eyes. Even if there’s no apparent sound in the room, take your time.  What do you hear?  Maybe the hum of your computer?  Maybe the voices of your colleagues? Maybe the sound of silence? Yes, that does exist.

To be honest, I never really thought about how much our other senses, light sight, get in the way of one another (like hearing).

Yesterday, I had the fortunate opportunity to be the guest of one of our dear friends and partners, FiveFifty, at an eye-opening (yes, pun intended) event with Mike Hess.  Mike likes to describe himself as “the token blind guy in the room.” It would be easy to write Mike off as just that but within five minutes of hearing him speak it’s clear he just might be the coolest (and smartest) guy in the room.

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10 Public Relations Tools that Make Our Lives Better

10 Public Relations Tools that Make Our Lives Better

The only thing more important than having the right tools is knowing how to use them.  Life here at WILDSTORY, is a wonderfully hectic combination of work, play, experimentation, creativity and managed chaos. We rely on many tools to keep us focused, give our clients the appearance of organization, and allow us the space to deliver amazing creative work.

Here are 10 of our favorite things that make us better public relations professionals:

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Apps for the Organized Entrepreneur

Apps for the Organized Entrepreneur

Being an entrepreneur, or just a business rockstar, means taking on a lot of responsibilities.  Sometimes every little task you and  your co-workers are responsible for can be very hard to keep track of.  However, thanks to technology, our smart phones have become our business sidekicks.  In order to keep yourself on track, there are several useful mobile appls out there that you can use to your advantage to stay organized.  Here are some of our go to mobile apps to keep track of everything work throws at us throughout each day.

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Social Media Management: Instagram Metrics

Social Media Management: Instagram Metrics

Instagram has become a wonderful social media outlet to really show off your brand’s image, and give your viewers and potential consumers a feel for what your company embodies.  With Instagram’s rise in popularity for both individuals and businesses, knowing how to track your success on this social media outlet is key.

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The New Reality for Today’s Media and How It Affects Public Relations

The times are a changing. Reporters today don't look or work like the reporters of yesterday.

The times are a changing. Reporters today don’t look or work like the reporters of yesterday.

When I was a kid the stereotypical image of a reporter was a rugged, adventure seeking male who would jot ideas in a pocket notebook while spending downtime at the neighborhood bar.  In between writing and whiskey breaks the reporter always would find themselves in the middle of some incredible mystery that included romance and love.  I was pretty sure that being a reporter was by far the coolest job in the world – primarily because it appeared that they didn’t work all that much.

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