Sure, creating original content for you social media posts is by far the best way to improve your SEO (search engine optimization) and really stand out against other companies and individuals. However, using all original content for your social media posts can be a daunting task, especially if you are just an individual building your own business, or a small business made up of only a few employees. The good news is, if you fall in this category, that there is plenty of compelling content already out there to fill your daily social media postings. One of the most useful tools you can harness in order to search for awesome content to post is Pinterest.
Ever wondered if there’s some crazy science behind when you should be posting on your social media pages? You guessed it…there is! Well, kind of. In an upcoming series of blog posts, I will be posting about the optimal days and times to post on each social media outlet from what research I’ve gathered. (more…)
Sometimes understanding exactly what metrics you are tracking on your social media pages can be quite confusing. There are several terms for all different social media and website metrics. Here, you will find a compilation of the different social media terms and their definitions found on various social media blogs and websites.
Facebook was the social media platform to really set the stage for all other social media platforms to come, and has had a huge influence on the way the businesses now market their products and services. Over the years, the way we gauge success on Facebook has changed dramatically, but it has remained to be a very important tool.