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Welcome to the WILDSTORY Blog

We hope you’ll take some time to hang out, read our thoughts about digital marketing, public relations, entrepreneurship, and contribute some comments of your own. We dig feedback so don’t hesitate to join the conversation. If there’s a particular topic you’d like us to cover or you have any other thoughts drop us a line at: blog@wildstory.com.

Do I want Empathy or Sympathy in my Storytelling?



Same thing right?

Well no, not even close. And understanding the difference between these two words and ideas is what will separate your storytelling from blah to Yeah!

When talking story, the words empathy and sympathy come up often. Most entrepreneurs and businesses use the words empathy and sympathy incorrectly and many times interchangeably (which is also incorrect.)

As we go out and spread the idea of the importance of story in business, we find that a many people understand the idea that story in itself makes an emotional connection and therefore makes the audience or the listener empathetic to the story teller or the story itself…

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First Descents Ball 2017 – Stories That Inspire

Note: This post was supposed to publish in early April. For no good reason, it didn’t. However, the message is timeless or at least has a shelf life of 2 months.


“Life Changing Experience”

It’s a phrase overused and often delivered with little meaning. I know I’m guilty of saying “that speaker I saw, life changing” or “that cool entrepreneur conference I went to, definitely life changing, bro.” Well maybe not the “bro” part but the point is, we overuse the phrase.

On April 1, 2017 I was lucky to attend the First Descents Ball in Beaver Creek, CO.

First Descents mission states: First Descents provides life-changing outdoor ventures for young adults (age 18-39) impacted by cancer. When I first became aware of FD (as called by their raving community of participants, donors, and supporters) I was shocked to learn that young adults are the most underserved demographic fighting cancer…

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What Do You Stand For? – Write Your Manifesto


Super cool word isn’t it?

Sometimes I just like to over enunciate it. Maaaaan-i-feeeees-toe….

But beyond it being one of those great words like “pants” or “pickle”, a manifesto is something every company should have.

So, what’s a manifesto?

A manifesto is essentially a statement of beliefs that allows both your internal team, employees, and prospects as well as your external customers (only if you want – more on this later) to understand who you are and what you stand for…

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No Such Thing As Ditch Digger’s Block

** Feature Image by Mike Arzt. This past weekend I had the distinct pleasure of helping to organize an event for the world renowned graphic designer, Aaron James Draplin of the Draplin Design Company. Through a series of cosmic events all lining up perfectly Aaron was...

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We are WILDSTORY, a Storytelling and Communications Strategy shop. We build powerful, authentic conversations that change the way people FEEL about you and your brand. All that sounds great for the SEO guys, but at the end of the day we think it’s pretty important to have fun at work and with our clients. We’re passionate about the outdoors, technology, food & drink, and everything we don’t know about yet.

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