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BGBS 015: Maxine Clark | Build-A-Bear Workshop | Everyone Needs A Teddy Bear

BGBS 015: Maxine Clark | Build-A-Bear Workshop | Everyone Needs A Teddy Bear

BGBS 015: Maxine Clark | Build-A-Bear Workshop | Everyone Needs A Teddy Bear

00:00 / 00:59:24

BGBS Episode 015: Everyone Needs A Teddy Bear

Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide.

Maxine Clark is the founder of Build-A-Bear Workshop & Chief Executive Officer of Clark-Fox Family Foundation. She’s made many impressions with her skills and abilities to have the vision of the consumer and her unique strategies when it comes to branding. While working her way up the chain in her career path, Maxine, at age 48, successfully managed to structure, build, and grow her billion-dollar company based on hugs and love…

In this episode we talked about:

  • Maxine’s loss of “Teddy”, her teddy bear, that had left her devastated as a child. She shared many experiences and secrets with Teddy and losing him was a traumatic event for her.
  • Maxine’s life growing up and wanting to be a civil rights attorney. She went to college, majored in journalism, eventually went off to law school, and started work in department stores where she made it into a company division in Washington.
  • What the retail experience was like back the day for Maxine and how malls were the highlights of the retail industry.
  • Maxine’s previous employment work landed her to great opportunities to becoming a buyer and then later working with the CEO as senior executive with May Company, and then later became the President of PayLess.
  • The customer-oriented natural skill Maxine has and how she’s applied it to her previous work and her business.
  • How Maxine sensed the rise of the internet and focused on the use of technology to create a better customer experience for her early start of Build-A-Bear Workshop.
  • Maxine used her skills and vision to build her business as an entrepreneur working for other companies.
  • The importance of children and the role they play for our future. How it’s important to hear their voices and ideas and help them live out those dreams.
  • Maxine shares the importance of sharing your own ideas and how to put your heart out there for it.
  • Some of the key components and operations that ran the success of the first early Build-A-Bear Workshop store and some of the issues Maxine had to face while starting out.
  • The Growth of Build-A-Bear Workshop and the gradual success, as well as the hard times facing the 2008 and 2009 recession and the change in the mall business due to factors such as higher gas prices and the rise of online shopping.
  • The events that led to Maxine leaving Build-A-Bear Workshop, in a heartfelt way.
  • The Delmar Divine non-profit project Maxine is currently working on.
  • Maxine’s unique look at how she views branding and what ideas she executed for Build-A-Bear Workshop.


[16:22] “The journey is far better than the destination.”

[17:03] “So I just really was able to know pretty firsthand what the customer was looking for. I had good instincts about that.”

[25:37] “You have to constantly be innovating and that’s what made retailing so successful.”

[26:37] “We do need to do a better job of connecting young people with talent and ideas to people who can execute it.”

[29:56] “Curiosity is really what made the world what it is today. Somebody thought there could be something better and they invented that better, and that’s what we’re all prospering from.”

[30:55] “If you don’t put your ideas out there, other people can’t add value to them. They also maybe can’t steal them, but more importantly they can’t add value to them…people can’t steal what’s in your heart.”

[55:49] “I look for the Bentley and then I figure out how to do it on a Ford-budget.”

Links Mentioned On Our Show:


The Bear Necessities of Business

Delmar Divine

Clark-Fox Foundation

May Company


BGBS 014: Luis Benitez | CO Outdoor Recreation Office | Sometimes Your Path Chooses You

BGBS 014: Luis Benitez | CO Outdoor Recreation Office | Sometimes Your Path Chooses You

BGBS 014: Luis Benitez | CO Outdoor Recreation Office | Sometimes Your Path Chooses You

00:00 / 01:01:40

BGBS Episode 014: Sometimes Your Path Chooses You

Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven Summits” a cumulative 32 times, including being a six-time summiteer of Mt. Everest.

Between managing expeditions on some of the most remote peaks in the world, while consulting with a deep and varied group of clientele, Benitez works to tie the lessons available from the outdoors and carry them back to the everyday challenges of life and business during his keynote presentations and seminars.

In this episode we talked about:

  • What Luis’ current title Director of the Outdoor Recreation Industry Office for the State of Colorado means and the kind of difficulties he faces.
  • Some of the early ambitions Luis had growing up.
  • What life was like for Luis growing up in Ecuador and the history of his family and where he got his outdoor and mountaineering experience from.
  • How Luis became instantly inspired to be a mountaineer from reading about Jim Whittaker, who “had what I have (Asthma).”
  • What steps Luis took to become a mountain guide as he inspired to be.
  • What it’s like to be a mountain guide and what type of hierarchies are involved.
  • Luis expedition to Cho Oyu in Tibet and the horrifying experience that occurred going through the pass from Nepal to Dharamsala India.
  • The involvement Luis got into with the incident he had seen going on his expedition.
  • Luis experience meeting the Dalai Lama, what conversations they had, and how his message to a certain group of refuges changed the perception of Luis’ life and how he had applied it to his community.
  • What lead Luis getting into politics and being elected to serve as Town Council in Eagle, Colorado.
  • The call with John Hickenlooper and him hiring Luis to be the first director of the Outdoor Recreation Industry Office.
  • Luis’ take on the leadership of the country today, especially on how it influences the outdoor economy.


[13:58] “I remember dragging that magazine into my parents’ bedroom, pointing at Jim Whittaker saying, “This guy has what I have. This is exactly what I want to do. I want to be a mountain guide, I want to climb mount Everest.”

[26:12] “That expedition [Cho Oyu] really changed the trajectory of my life personally and professionally.”

[27:27] “These soldiers can’t follow us up the hill, so let’s leave for our summit push. Let’s get a move on. By the time we come down, the world is going to know…and I just never had such heavy feet moving up the hill.”

[38:56] “The director for ICT (International Communicator for Tibet) laughing, saying, “ok Luis pop quiz, when the Dali lama special envoy calls you and says that his holiness wants to meet you, what do you say?”

[40:55] “He [Dalai lama] said, “You know, sometimes you don’t get to choose your path, sometimes your path chooses you. And now it’s going to be up to you to decide how you want to show up.”

[51:52] “He’s [John Hickenlooper] one of the few people that if he said, “Jump off that ledge [or] walk through that window.”, I wouldn’t even think twice to follow him.”

[55:11] [Politics] “Now what I think what we’re going to see is a shift and understanding how cohesive social justice can and should be in relation to our natural resources and relation to our economy and industry and what we do and how we do it.”

[59:19] “Did you have fun? Was it hard? Was it Worth it?”

Links Mentioned On Our Show:

Luis Benitez

John Hickenlooper

Dalai Lama

Jim Whittaker

Outdoor Recreation Industry Office

Mount Rainier

Mount Everest

Seven Summits

About Luis moving on to his new role at VF Corp:



BGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive Change

BGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive Change

BGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive Change

00:00 / 00:56:02

Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including breastfeeding and nursing pads. Millions of mothers who nurse their babies experience some unpleasant realities, including breast milk leaking and soaking their attire. It’s not only embarrassing, but inconvenient. Years ago, breast pads were invented to address this kind of situation, but they were far from being effective. Among new mothers, a lack of breastfeeding products generated anger and frustration, as well as feelings of being overlooked and ignored. So, Kerry Gilmartin took matters into her own hands and conceived Bamboobies.

You’ll Learn…

  • Kerry grew up in a family of entrepreneurs and was encouraged to be different
  • She’d always been a busy-body and curious; involved in everything – nothing she didn’t want to do to follow her passions
  • Mentors sparked interest in entrepreneurial businesses that made an eco impact
  • Kerry discovered how business could create positive change; all companies, whether non-profit or not, should try to make a difference
  • Instead of playing golf the last semester of college, Kerry started a business
  • Listen to your instincts and align with your passions in business; failure is terrible, but a great learning experience and part of the process
  • Commercial products world wasn’t taking care of new, vulnerable moms
  • Breastfeeding used to be a hush-hush topic; nothing new that’s now trendy
  • Kerry was unstoppable with Bamboobies; knew she had a great idea, could make a better product, and market needed it
  • Drive to do something due to knowing the difference between right and wrong
  • Titty Committee: Persistence, help, and support from other moms created a sustainable and scalable business with social and environmental benefits
  • Kerry birthed and nurtured an idea, and then sent it off into the world; but it was a purpose and passion in her life that was really difficult to give up



Entrepreneurs’ Organization

The Nature Conservancy

Why Google Won’t Throw Away Its Data Center Gear



Quotes from Kerry Gilmartin:

“When you’re the entrepreneur…the buck stops with you.”

“I just followed my passions all the time.”

“It was a fascinating introduction to me for how business could actually create positive change.”

“Failure was a terrible lesson. I see it in hindsight now as having been a great learning experience and all a part of the learning process.”



iTunes Stitcher
BGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!

BGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!

BGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!

00:00 / 00:52:30

Ross Powers was a kid from a small town in Vermont who dared to dream big and defy the odds. As a result, at 19 years old, he won the first U.S. medal in snowboarding. Ross may appear humble and soft spoken, but when he has a snowboard under his feet, he’s a stone-cold competitor and sets the standard for what it means to be a pro.

You’ll Learn…

  • In 1998, before Ross dropped into the halfpipe, he envisioned a perfect run; he tried not to overthink it before he took three, deep breaths and decided to go for it
  • How making history affected his life – wherever he went, people wanted to chat
  • Ross will never forget when he received his first snowboard as a Christmas gift from his mother in 1987-88
  • Painting the picture of popularity of snowboarding – Ross basically grew up with the sport; few snowboarders at first to bond and ride with, which created a culture
  • Ross joined a training program to improve his skills and participate in events
  • Love what you do; Ross made a commitment, worked hard, pushed himself, made the team, made some money, travelled, and experienced success
  • Practice and preparation it takes to perform at the Olympic level
  • Going pro involves freebies, big money, endorsement deals, and making a living
  • Olympics: Despite being there to “work,” take time to enjoy the whole experience
  • Push yourself, if you want to be the best you can and keep improving
  • Aftermath of winning a gold medal included celebrating with family/friends and perks like going to the Daytona 500 and being on the David Letterman Show
  • Ross learned what to expect and how to handle being in the spotlight; be positive and work hard because everyone is watching
  • Ross now works as a coach at Stratton Mountain School and started the Ross Powers Foundation to help others


Ross Powers Foundation

Copper Mountain

Loveland Ski Area

Vans Triple Crown

Winter X Games

Bromley Mountain


Stratton Mountain

U.S. Open

U.S. Ski and Snowboard

Shaun White

Kelly Clark

Michael Phelps

Quotes from Ross Powers:

“I actually didn’t realize how big the Olympics were until I got home…couldn’t even go to the grocery store.”

“I just kind of grew up with the sport. An adventurous ride with always something new popping up and something to challenge me.”

“I always think to try to push it harder, if you want to be the best you can and always keep improving.”



iTunes Stitcher
BGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?

BGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?

BGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?

00:00 / 01:12:30

In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar email marketing powerhouse. Eventually, Aaron sold his company, iContact. Despite such success and being at the top of his career, Aaron’s world came crashing down. He discovered the importance of self care and not losing sight of what’s really important. After all, if we don’t take care of ourselves and loved ones, then we won’t be around to share our successes. So, Aaron started to question what made him truly happy. What makes you happy? Make your own list!

You’ll Learn…

  • Aaron’s entrepreneurial spirit comes from desire to explore and be adventurous
  • Learn to communicate the value of what you do
  • Lack of confidence caused Aaron to consider himself less competent than others
  • Aaron created a solution that people were willing to pay for to solve a problem
  • Don’t scale bad problems, but scale brand names
  • What is the economic engine that can grow your business?
  • Keep feeding the beast and maintain cash efficiency
  • Running a business isn’t all sunshine and rainbows, it’s a lot of hard work
  • Improve skills to avoid feeling intimidated, insignificant, and overwhelmed
  • Solution to being stressed out was to work harder and do everything at once
  • Metastatic thyroid cancer diagnosis forced Aaron to take time off/work less
  • Focus on the right priority and gain perspective – nothing else matters
  • Aaron made tons of money, but decided to keep working and became stressed out, again; stress comes with rewards and is addictive
  • Aaron blamed his business for his stress; turns out that traits and characteristics he adopted didn’t go away – takes time to break bad habits
  • What it costs to be successful: Time, physical health, mental health, and money
  • What makes Aaron happy? Simple things that he hadn’t done for years – “I’m happy to be the new me!”


Aaron Houghton’s Website

Aaron Houghton on Twitter




Vocus Communications

Dot-com bubble

Telecommunications Act of 1996


Good to Great


Quotes from Aaron Houghton:

“My dad must have planted a seed in my head at some point that this might be a better way to make money than mowing lawns.”

“I don’t think I had the confidence to think that I could…out solve everybody else.”

“I just felt like the wheels were falling off this thing. It wasn’t the business…it was me. I was just so in over my head.”

“Like a lot of entrepreneurs, when I felt the stress coming on, my solution was to work harder.”



iTunes Stitcher