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Listen to this episode of Diary of a Doer: How Your Stories Sell, and Why You’ve Got to Tell Them

In this episode of Diary of a Doer, I had the opportunity to share how our stories are critical to developing trust with potential clients and customers. On this episode of Trivinia’s podcast, she remarks, “Marc is a storyteller extraordinaire, and founder of WILDSTORY, a storytelling and content strategy shop. Marc says, ‘If you’re not telling your story, and telling it emotionally, someone else is probably telling it for you — poorly.'”

In this episode, you’ll hear the discussion on how emotional and authentic storytelling can change the way people feel about you and your brand. Because while products, services and facts are important to business, it is stories that connect us and ultimately sell.

“Story is how we come together…it’s hardwired to how we communicate.”

This episode will also show the process of storytelling and how to be unique, how to avoid thinking about your story as a “pity party,” and lastly, what stories you shouldn’t share.

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Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests.

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Resources mentioned in this episode:

WildStory.com
WildStoryMedia (Facebook Page)
Peak: How Great Companies Get Their Mojo from Maslow
Maslow’s Hierarchy of Needs

About Marc Gutman

I'm Marc Gutman the founder and do-whatever-needs-to-be-done guy at WILDSTORY. I'm a storyteller, entrepreneur, husband, father, adventure seeker, coffee lover, notebook snob, and closet sketchnoter. I believe that telling your story is the ultimate competitive advantage in business -- probably the only one left these days. As a result I am obsessive about branding, story structure, design and tend to appreciate anyone who is too. I love living in the great state of Colorado and try to play outdoors as much as possible. When I'm not in the office you can usually find me doing one of the following: snowboarding, hiking, mountain biking, camping, cycling, kiteboarding, or fishing with a cold craft beer in hand.

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