I just had the chance to get interviewed on the Digital Agency Show Podcast by my good friend Brent Weaver and talk about two of my favorite things – adventure & storytelling.
My philosophy has always been to get in the middle of where you want to be and then figure it out. Through persistence and hustle delivering films on the Disney lot, I eventually found my way to my dream job, working for Academy Award winning director Oliver Stone.
As a story editor, I experienced a crash course on story and I learned an important lesson on authenticity. A big lesson was learned during the success of the movie American Pie (written by a classmate of mine) and I couldn’t understand how a “cheesy movie” had become the darling of Hollywood when I was striving to write what I thought was powerful and meaningful work. But what I realized was, the storyteller was writing about what he knew, his life experiences and this created a clear path to success. **So, the movie isn’t “cheesy”, it’s authentic and universal. Much cooler than my so called “important topics”.
If you remember, Oliver Stone became famous for his amazing movie, Platoon. Platoon is based on his own personal experience serving the military in Vietnam.
Translating this to business we are in an incredible time. People, your customers and prospects can easily find the ideal partner for whatever problem they may have. “Ideal” immediately implies you can do the job, but going deeper than that it means we can find people to work with that are like us. That have the same values. That have a story that supports our needs. No longer do we just have to work with the company that has the biggest ad budget or best name recognition. We are in the age of niche and specialization. We are in the age of personalization. Our customers and prospects crave this connection. They expect it. To meet their expectations, we need to have a true and authentic story. Universally, we all want to work with real people who can be bigger than themselves and together we can create a story that is bigger than the sum of the parts.
I love to serve entrepreneurs who are stuck by showing them the power of story to transform their business. If you’ve ever wanted to understand the art of storytelling and how it affects your business you’ll want to check out this episode. I give some practical tips on how to get started or improve your story, brand, and your business.
Here’s what we cover in this episode.
- What it means to “write what you know” and why it’s so important to be specific when describing your life experience.
- Thoughts on how to create an ongoing relationship with people to get them coming back again and again.
- Where a story should show up in your business and how you can leverage the power of storytelling in your marketing and sales.
- The form (not formula) that you can use to put your story together.
- Tips on connecting with the right audience.
- Why journaling from your customer’s point of view can be an enlightening exercise.
- The importance of developing a “move to action” as the first step toward creating your story.
I’d love to learn your story and help you get new clients by telling it.
Let’s set up a time to chat!
Looking to Transform Your Business?
The Power of Your Business Story Can Add More Profit to Your Bottom Line Than Any Other Asset...
Free Snapstory Guide
Use the same framework Hollywood uses to create BILLIONS in revenue (BE CAUTIONED - You'll never watch movies the same again)
- Diary of a Doer Episode 011: How Your Stories Sell, and Why You’ve Got to Tell Them with Marc Gutman - February 21, 2019
- Warby Parker Brand Story Audit - March 23, 2018
- Clark’s Brand Audit – Great Brand Story or Franken-brand? - February 15, 2018
- The Path to Happiness – Stay Grounded Podcast - January 22, 2018
- The (REAL) Truth About Business - November 21, 2017
- The Main Reason Stories Fall Flat … and What You Can Do About It - September 19, 2017
- Your Business…The Hero? - August 3, 2017
- What Do Your Business, Your Employees, and Your Customers Believe In? – Business Belief Statement - July 20, 2017
- Am I Telling a Narrative or a Business Story? - July 13, 2017
- Top 13 Books for Business Storytelling - June 29, 2017