Summary

Simple Feast is a revolutionary meal delivery service that is 100% plant based. Founded in Copenhagen, Denmark Simple Feast is revolutionizing the dinner table. They are changing how we think about food, sustainability, and our planet which leads to a passionate obsessed community sharing a worldview shaping experience.

Wildstory’s Mission?

A brand has only one chance to launch.
Help Simple Feast translate the success they found in Denmark to their new US home in Southern California. This meant helping the brand evolve into something distinctly American yet never losing the Copenhagen soul that makes the brand special.

Out approach needs to be comprehensive and cohesive, impacting brand strategy and setting a foundation for all customer touchpoint from customer experience to online experience and everything in between.

<div class="w-layout-grid rich-text-2-columns_grid is--green-text"><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Challenge</span><br>Clarify the brand’s positioning and the customers they serve. Align globally dispersed team around a singular brand vision and go to market strategy.</p><p class="rich-text-2-columns_item"><span class="georgia-font is--italic">Outcome</span><br>Wildstory helped Simple Feast focus their brand and marketing strategy. This led to an aligned executive team and the ability to launch a new brands, in a new market, with a small team. </p></div>

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Developing the Strategy

Wildstory’s Chief Strategist, Marc Gutman, sat down with CEO Ryan Evans and the team at Simple Feast, to craft the brand’s strategy for the upcoming brand launch. Over a two-day facilitated session over Zoom (due to the COVID 19 pandemic), Marc surfaced the challenges the organization faced. In the process, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans for the 2020 brand launch.