BIFF Case Study
Boulder International Film Festival (BIFF) is a four-day festival celebrating independent film. In order for the non-profit to be successful and stay on budget, it needed to attract 25,000 attendees over four days. Shortly before the event, the festival organizers learned that HOME—a major animation feature film from Dreamworks—was going to preview at the festival. Another attraction, The Racing Extinction “undercover mobile eco-projection vehicle” designed and engineered by Obscura Digital projected images of extinct species all over Boulder and Denver. In addition, BIFF launched an all new culinary event “CineCHEF” that required robust ticket sales in order to cover costs. With so many moving parts, BIFF needed to adequately promote all components of the festival without diluting their core offering.
WILDSTORY began consulting with BIFF months before the festival in order to develop a comprehensive public relations plan. Components included: consistent press releases; low-cost media briefs sent to a curated list of top media; targeted media relations pitching to local, regional, and national press; and a robust digital public relations effort thoughtfully intertwined with BIFF’s own social media efforts.