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Bronuts Case Study

“Their name is WILDSTORY, and they really help you tell your story in the most concise and representative format.”

The Challenge

Bronuts is a new entrant in the gourmet pastry space. After a successful crowdfunding effort, The brothers at Bronuts needed to tell their story and get their balls out to the world. Reaching those consumers that appreciate a quality, baked donut was paramount. Plus, to minimize the impact of their start-up burn rate they needed to inform customers quickly.

The Solution

WILDSTORY worked with the team at Bronuts to tell their story while ensuring their humor and brand was communicated properly. WILDSTORY implemented a targeted media relations campaign combined with strategic digital public relations. Specifically, the campaign targeted high visibility media outlets that convey lifestyle and imagery.

Wildly Successful Results

Upon launch, WILDSTORY, organized an on-site media day at Bronuts’ bakery. In addition, private one-on-one media interviews and photo shoots with influential local media were arranged including appearances on local television. WILDSTORY provided on-site media support where needed resulting in high quality, visually rich media placements that captured the Bronuts story and brand.
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