Bronuts Case Study
Bronuts is a new entrant in the gourmet pastry space. After a successful crowdfunding effort, The brothers at Bronuts needed to tell their story and get their balls out to the world. Reaching those consumers that appreciate a quality, baked donut was paramount. Plus, to minimize the impact of their start-up burn rate they needed to inform customers quickly.
WILDSTORY worked with the team at Bronuts to tell their story while ensuring their humor and brand was communicated properly. WILDSTORY implemented a targeted media relations campaign combined with strategic digital public relations. Specifically, the campaign targeted high visibility media outlets that convey lifestyle and imagery.