Brüfrou Public Relations Case Study
BrüFrou is the premier craft beer and culinary pairing event in Colorado. Entering their second year the founders set a goal to attract more of their core customer while maintaining a premium ticket price in order to maximize profits and produce a high quality event. In addition to the main event, side attractions such as BrüFaire (craft fair), TästyTalks (fun insights from brew masters and chef partners), and premium accommodation packages were offered for the first time requiring additional promotion.
WILDSTORY worked with BrüFrou to get a comprehensive understanding of the BrüFrou brand and story. A laser focused media relations plan was developed to target those influencers and core customers that appreciate craft beer and high-end culinary dishes. Local print, digital, radio, and television opportunities were created. In addition to developing these media opportunities WILDSTORY provided coaching and consultative solutions prior to media interviews.