Inboard Case Study
“The best part about working with WILDSTORY is how much it felt like they are already part of our internal team.”
Inboard Sports dreamed of disrupting the electronic skateboard industry with their patented technology. Inboard’s strategy required the company to remain dark before embarking on a Kickstarter campaign that was critical to Inboard’s growth and survival. With only 30 days to get the word out to potential backers, time was of the essence. Inboard turned to WILDSTORY for brand strategy, pre-launch consulting, media relations, and ongoing digital public relations support.
WILDSTORY consulted with Inboard on pre-launch strategy to review Kickstarter materials. WILDSTORY developed a hyper-targeted media relations campaign to drive the interest of top tier media. The goal was to attract both Kickstarter backers and future investors. WILDSTORY worked with Inboard to create compelling media pitches and media lists. A multimedia press release and specialized distribution accelerated awareness and media mentions.
- Kickstarter Goal (421%!) 421%