The WILDSTORY Digital Public Relations Process

Our clients are friends, partners, dreamers, crazy, passionate, entrepreneurs and visionaries. They all have a WILDSTORY and we’re honored to share them. Here is a brief look at our digital public relations process when working with new clients. The WILDSTORY Digital Public Relations Process: Meet the client. Get to know one another. Tell us more! We want […]

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Recap: Digital Public Relations Conference – It’s all about Visual Storytelling

Text isn’t dead but it may be dying. If it isn’t dying there is no doubt that it is rapidly losing market share. […]

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Public Relations: Are You Really Listening?

Close your eyes.  No, seriously – Close. Your. Eyes. Now what do you hear?  Don’t be so quick to open your eyes. Even if there’s no apparent sound in the room, take your time.  What do you hear?  Maybe the hum of your computer?  Maybe the voices of your colleagues? Maybe the sound of silence? […]

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10 Public Relations Tools that Make Our Lives Better

The only thing more important than having the right tools is knowing how to use them.  Life here at WILDSTORY, is a wonderfully hectic combination of work, play, experimentation, creativity and managed chaos. We rely on many tools to keep us focused, give our clients the appearance of organization, and allow us the space to […]

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The New Reality for Today’s Media and How It Affects Public Relations

When I was a kid the stereotypical image of a reporter was a rugged, adventure seeking male who would jot ideas in a pocket notebook while spending downtime at the neighborhood bar.  In between writing and whiskey breaks the reporter always would find themselves in the middle of some incredible mystery that included romance and […]

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8 Reasons I love Working in Public Relations

I’ve held a myriad of jobs in a lot of industries during my work career.  I’ve slung FroYo, worked a car wash, fitted mountaineering boots, manufactured stained glass, manned a para-sail boat, tended bar, worked for an Academy Award winning director, rolled around the halls of a tech start-up on a Razor scooter, built sales […]

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Why You NEED a Public Relations Strategy NOW

I remember that when I started my career sales was king.  Salespeople made the most money and oftentimes carried the most power within the company.  This was not without merit — sales was driving revenue and it was their actions: cold calling, prospecting, face-to-face client meetings that were adding to the most important corporate metric: […]

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How Does Public Relations & Earned Media Work?

“What do you do?” asked my friend Sean.  We were sitting in one of my favorite coffee shops in Boulder, Amante, chatting over Italian espresso. Nothing out of the ordinary and Sean’s question was one I’ve been hearing a lot lately. I asked Sean what he meant and he clarified that he understood I was […]

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Press Release SEO and Public Relations Press Release Webinar

Recently, I had the pleasure of co-presenting a webinar with Boulder SEO Marketing CEO, Chris Raulf.  The title of the webinar is “Public Relations is Dead, Long Live Public Relations” which I find slightly misleading. However, don’t let that deter you as there is some amazing information that can be applied to your marketing and […]

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