Recently I was visiting a client and friend, Ryan Evans CEO of Inboard Sports.
We were hanging out grabbing coffee and breakfast to fuel up for the day and scanning our emails. We both chuckled simultaneously as we had a similar email in each of our inboxes. A mutual friend had referred one of their friends to us. We're using "friend" awkwardly here to protect the innocent.
Turns out this friend had launched a Kickstarter campaign two days prior and was freaking out!
Now this isn't uncommon and my first advice to anyone is to chill out and wait for your Kickstarter campaign to breathe and tell you what is and isn't working.
Intrigued, Ryan and I instantly dove into looking at this particular Kickstarter campaign on our mobile devices.
"Ohhhhhh"
"Ouch"
"Oh, no you didn't"
"Uh Oh"
These were all natural reactions that escaped as we reviewed the Kickstarter campaign. We both called the friend in question and gave him our honest feedback, but in doing so, we also had the idea to film our ideas on a successful Kickstarter campaign.
In between intense strategy sessions and lunch, we turned on the camera:
This is an off the cuff, on the street conversation with Marc Gutman, founder of WILDSTORY Media, and Ryan Evans, Co-Founder of Inboard Sports. Hear some of the tips that resulted in a Kickstarter campaign that achieved 421% of the electric skateboard company's goal.
Check out the Kickstarter campaign here.
Lastly, please feel free to contact us directly. You can always send us a message via our contact form or email me directly at: mgutman at wildstory dot com
